| Content Management - The Only Way To Go |
Having an updateable web site is
essential if you want visitors to stay with you, and to buy
your products and services rather than go to any of your competitors.
Otherwise it's a bit like asking them to read a magazine more
than once. If they know what's in it there is no need to look again.
And apart from that, any information that it does contain is only
good at the time of publication.
Your web site is one of your primary
marketing tools, as nowadays everyone seems to look to a web site
first, to find out about a company before they consider making contact
of buying from them. The purpose of your web site then
is to encourage as many visitors as possible, not only to use your
company, but to keep coming back to your site regularly. In
doing so they will get used to seeing your name and logo in
front of them instead of your competitors'.
With an easy-to-use Content
Management System such as Active
Update, it is an easy matter to maintain lists of - well, more
or less anything, really: Products and services, prices
and delivery charges, stock availability, membership lists, results
lists, forthcoming events, latest news, customer testimonials, meetings
diary, agendas, minutes, ...plus photographs and images, other documents
for downloading - and I'll bet you can think of a lot more.
Having decided that you need an
updateable site, there are three ways you can do it:
- You can pay someone else to update it for you each time.
Every time you want to make a change, large or small, you
will probably have to pay a minimum of an hour at the going rate
- and then wait until they get around to doing it.
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- You can 'do it yourself' with one of the big proprietory
systems out there. That usually means installing software
on a particular PC and learning how to use it. It will
probably be able to do much more than you will ever need, and very
often it can mean either a monthly fee or an extra charge every
time you make an update to your site. And you can only use that
one PC to do it.
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OR - you can add Active Update,
the Content Management System from
Fullmac custom-written for your site, to do exactly what you want it to do.
- There is only one charge to convert
your site;
- There is no software to download
and install;
- You can use it from any internet PC, anywhere
in the world, at any time;
- There are no charges per update;
- All changes are visible immediately
to the next person to visit your website;
And
it is so easy to use you probably will not need any instruction! |
Any company that does not keep
their site up to date with current information is asking to be left
behind by their competitors. Active Update
makes it easy for you to update your site at any time, as soon as
it needs to be changed.
Can you really be without it?
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